RESEARCH
MENORA MIVTACHIM | STRATEGY AND RESEARCH WITH AMAN DIGITAL (2018)
For a new digital service
KORNIT DIGITAL | Design Research for new HW and SW.(2016-2017)
On-going international design research consisted of a few cycles of in Europe, USA & Israel. Included a few prototyping and testing iteration.
*Final design by studio Tena
CONSUMER PHYSICS | ON-GOING DESIGN RESEARCH (2015-2017)
On-going International ethnographic research-based on lean methodology
TinyLove | Parents-Babies shared time (2012)
International ethnographic research (Spain, France, USA).
HP INDIGO | User Research (2011)
Qualititative user research for new product development.
COLORIGHT | User Research & scenario testing for new hair coloring system.(2011)
User Research in Europe & Israel. Scenario testing and attitudinal segmentation were done to understand better the needs of the hairdressers and the end users.
*(At Aran R&D as Rresearch Lead)
LiveU | User Research for next generation design (2010)
Qualititative user research for next generation development.
*(At Aran R&D as Rresearch Lead)
MAZOR ROBOTICS | User Research for 2nd generation system development (2007)
Observations and interviews were held worldwide.
We studied users's behavior and environment and uncovered crucial insights. Those insights were implemented in Mazor's development plan.
*(At Aran R&D as Rresearch Lead)
Just a sample of my work. To see more or discuss possible work >>